https://www.chelseasinger.com/work daily 0.75 2026-01-22 https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/1627508598515-KHZS08Y5OAR9P4918KVW/1_1Cv0I57_pMRdRAZL-UXh5Q.jpeg Work https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/1627568868045-RWN0RD5NGFQ514Z9O44T/Frame+1.png Work https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/c16e96c9-4f0e-47c0-a1bb-3a72f766501c/chelsea_singer_ux__ai_content_designer_Shopify_portfolio+%281%29.png Work https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/5238bf01-c377-4fb9-b48b-7a10909c751f/chelsea_singer_ux__ai_content_designer_airbnb_portfolio+%281%29.png Work https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/663de960-547a-4b35-971f-0195c6fd4a70/chelsea_singer_ux__ai_content_designer_indeed_portfolio.png Work https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/34d6ab93-1fe8-483b-93a9-788d5ea7782e/chelsea_singer_ux__ai_content_designer_moka_portfolio.png Work https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/6b62c38c-b37e-4b7b-9b59-e109b36b78aa/chelsea_singer_ux__ai_content_designer_kiid_portfolio.png Work https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/7dd1c045-1576-450d-ac84-ff9d0cbd5f66/chelsea_singer_ux__ai_content_designer_uppercase_portfolio.png Work https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/adf6a3cf-52c4-4bbf-80fc-0f6bd299b21b/chelsea_singer_ux__ai_content_designer_lamarque_portfolio.png Work https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/0b8afa9d-e869-4266-86c5-c223a0be6baa/chelsea_singer_ux__ai_content_designer_collective_design_agency_portfolio+%281%29.png Work https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/d5066fc0-b1d6-49ff-8fac-4e047aa8338c/chelsea_singer_ux__ai_content_designer_hsbc_portfolio.png Work https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/a0594820-8a39-48fc-8141-8929e23e46d9/chelsea_singer_ux__ai_content_designer_garage_clothing_portfolio.png Work https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/1627566442629-K4RQTQ0VSPFIHTMST3DA/Screen+Shot+2021-07-26+at+1.51.03+PM.png Work - Make it stand out An order detail page where a user can create a shipping label. As this is the entry point for buying labels through Shopify, we use this page to announce new features related to Shopify Shipping. We used this in-context banner for merchants in the UK and Australia to call attention to the new “Create shipping label” CTA. https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/1627827748934-ZI7O263TE2623R2TDP7N/Local+delivery_+app+onboarding.jpg Work - Make it stand out Local delivery app: users can download this app to help them manage their local delivery orders on-the-go. In order to use this app, the local delivery shipping method needs to be set up in their store, and delivery routes need to be created. https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/1627832237679-6WSYMFRUIYQE81Q0R6HT/Local+delivery+checkout.png Work - Make it stand out Checkout flow: if a merchant has set up local delivery, customers will be able to select this delivery method at checkout. If local pickup is also available, that option shows in a separate tab. This differentiation was based on the premise of whether of not a customer has to leave their home in order to receive their package—shipping and local delivery are bucketed under “Ship”, local pickup is available under “Pick up”. https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/1627830937677-KNICVWN7DLZDI0ZKVCAM/Frame+3792.png Work - Make it stand out Offset by Shopify app: once merchants download this app, they can neutralize their shipping emissions for all of their Shopify orders. This initiative was launched in tandem with Earth Day. https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/1627829319118-F9BW6M48KKS61JPF85FN/Error+message+patterns.png Work - Make it stand out Label purchase flow: how users buy shipping labels through Shopify. This is one of the only transaction experiences within the admin and the flow with the most possible error states. Read more about how we improved our error messages in this Shopify post. https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/1627830261716-3DWEV86GVJSJS5TFNZJB/Shopify+Shipping_+Australia.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/1627830341106-9SO0YHUIJEJ51KJ9M6XQ/AUS+merchants+with+an+order.png Work - Make it stand out UX marketing “Sell page” for Australian merchants: Users can only access this page from within their admin. The goal of this landing page was the provide introductory information on the benefits of buying shipping labels through Shopify for merchants located in Australia. The CTA takes merchants into the label purchase flow for their most-recent order. https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/1627832620869-7IQ67R197WA5F12MWPNY/Shopify+Shipping+UK+Launch.png Work - Make it stand out Homecard for merchants in the UK: we use “homecards” to market new Shopify features on a merchant’s home page. This card was visible for 2 weeks after the launch of Shopify Shipping in the UK. The primary CTA takes merchants to the label purchase flow for their most-recent order. The secondary CTA takes them to a help doc. https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/1627840034320-4W5MNGY4MIN1ZYKEFW14/Debt+overview.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/1627839947298-HUIZN94CHZQXQED0KVM0/debt+onboarding+-+intro.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/1627839997098-15LY1728BS9SUAD8B23R/Dasboard+-+current+mylo.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/af7169a5-cbd3-4f14-8cc3-ddb56a3c09fc/UX_AI_content_strategy_integration_chat_chelsea_singer.png Work - Make it stand out Led UX/AI strategy for integration, writing prompt, personas, and rubrics. Led evaluation efforts to make model iterations following a series of bug bashes. https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/713c2ad0-52ce-40a1-ab87-951e08ec3ba4/Content_models_ai_interview_prep_chelsea_singer_UX_AI_content_designer.png Work Content models for defining (1) our question types and (2) our feedback types. These models were then translated into prompts for our LLM and early iterations of our designs. https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/b59e0a8d-9302-4fd8-9ba1-4bd683863c3c/AI_INTERVIEW_PREP_INDEED_UX+%283%29.png Work - Make it stand out The finalized designs and “happy path” flow https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/200ae954-552a-49bf-9e2a-f4eb6e361114/ai_interview_prep_ratings_Indeed_UX+%282%29.png Work - Make it stand out Job seekers could score one of 3 possible ratings for their practice interview: “Needs improvement”, “Good”, and “Excellent” https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/ff0a7ce5-2239-45e8-978a-00acbb991058/Pro_feature_packaging_product_strategy_ux Work - Make it stand out Content model I created to lead monetized Product strategy and get alignment with leadership. https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/21f618f2-fff6-4199-a038-a58b4a309463/AI_UX_strategy_monetization_upsell_onboarding_experience_chelsea_singer.png Work - Make it stand out Happy path showing contextual upsell for Pro in job feed, paywall screen, and onboarding flow once subscribed. https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/15f77265-aeca-4dc0-a95d-a3f41d49ac4f/AI_UX_strategy_freemium_monetized_integration_chelsea_singer.png Work - Make it stand out A look at how we communicate freemium trials before subscription and how the UI changes to encourage subscription once trials have been exhausted. https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/1701989899424-DRVDHG9TQ3O80EA0FHUO/Image_1_content_hierarchy_model.png Work https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/1701989908867-TG0X971F4FHK0VJ2PHIO/Image_2_ux_principles.png Work https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/1701989918071-S5TLKF33R69AHZU5JX57/Image+3_job_card_best_practices.png Work https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/1701990203033-FDJCM4Z44DQDRQZRBRRK/Image+4_vj_best_practices.png Work https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/dbfbd26f-1b72-43e5-8b89-10d9fc8f1ae5/ux_content_design_modeling_wireframing_indeed+%282%29.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/8ca5f60c-9780-428c-889e-3ea482baa969/Variant+A+1.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.chelseasinger.com/meetchelsea daily 1.0 2025-09-27 https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/1550249068569-OF9BAFSD9T5QMIE0XO0F/Chelsea_Singer_freelance_copywriter.jpg Meet Chelsea https://images.squarespace-cdn.com/content/v1/5c3b40024cde7af56b4d3c56/22f586f5-3ab5-44b2-bf31-4f8f7c11a375/8EF33ACF-1340-4476-B147-6F4FB9F429F2.jpg Meet Chelsea - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.chelseasinger.com/luxury-retreats daily 0.75 2019-02-14 https://www.chelseasinger.com/portfolio daily 0.75 2021-06-20 https://www.chelseasinger.com/contact-york daily 0.75 2021-06-20 https://www.chelseasinger.com/about daily 0.75 2021-06-20